Business

Companies, markets, finance and entrepreneurship shaping the Middle East and North Africa.

Egypt’s Tourism Boom Needs Experience Design, Not Just More Hotel Rooms

Egypt’s Tourism Boom Needs Experience Design, Not Just More Hotel Rooms

Egypt is adding hotel capacity as visitor numbers rise. The larger opportunity is to design better journeys, services and cultural…
Can Saudi Cuisine Become a Global Luxury Export?

Can Saudi Cuisine Become a Global Luxury Export?

Saudi cuisine has cultural depth, regional variety and growing institutional support. Turning it into a global luxury export will require…
Abu Dhabi Is Turning Longevity Into an Economic Cluster

Abu Dhabi Is Turning Longevity Into an Economic Cluster

Abu Dhabi’s longevity strategy connects genomics, clinical research, biotechnology and capital. Its real test is whether the cluster can convert…
Can Tunisia Turn Women-Led Craft Businesses Into Global Design Brands?

Can Tunisia Turn Women-Led Craft Businesses Into Global Design Brands?

Tunisia’s craft economy includes hundreds of businesses led by women and graduates. The larger opportunity is to convert skilled production…
Morocco Has the Craft. Can It Build the Luxury Houses?

Morocco Has the Craft. Can It Build the Luxury Houses?

Morocco possesses recognised skills in leather, carpets, ceramics, jewellery and textiles. The larger prize is owning the brands and distribution…
Luxury Hospitality Is a Talent Business Before It Is a Real-Estate Business

Luxury Hospitality Is a Talent Business Before It Is a Real-Estate Business

Saudi Arabia can build an extraordinary hotel pipeline. Delivering luxury at scale will depend on people who can turn cultural…
The GCC Beauty Consumer Is Ready. Where Are the Science-Led Regional Brands?

The GCC Beauty Consumer Is Ready. Where Are the Science-Led Regional Brands?

GCC beauty demand is growing quickly. The larger opportunity is to build regional brands with proprietary formulations, clinical evidence and…
Can Egyptian Manufacturing Produce a Global Fashion Brand?

Can Egyptian Manufacturing Produce a Global Fashion Brand?

Egypt has textile history, garment factories and export ambition. Capturing more value will require design ownership, brand building and closer…
When Culture Becomes an Asset Class: Saudi Arabia’s Film-Finance Experiment

When Culture Becomes an Asset Class: Saudi Arabia’s Film-Finance Experiment

Saudi film is acquiring the structures of an investable industry. The test is whether financial discipline can strengthen creativity without…
Saudi Fashion’s Missing Middle Is Manufacturing

Saudi Fashion’s Missing Middle Is Manufacturing

Saudi fashion has designers, runways and growing demand. Its next competitive advantage will come from the technical production layer between…